User Experience Research Project
Paddle Tennis court booking app
Project Detail
ArtCenter Spring 2022
Interaction Design 3 Final Project
Faculty Chris Butler
January - April 2022
Team
Zia Oh
Zean Wu
Daniel Choi
Doris Ma
Role
User experience Research
User experience Design
User interface Design
Prototyping
Duration
14 weeks
Overview.
Explore the dichotomy of private vs. public experiences within urban spaces.
The Challenge
Explore solutions that could solve the key problems through the research with people in the public beach and those that manage/maintain the public beach.
The Outcome
Improve the paddle tennis court experience into a time efficient and delightful involvement for Venice beach visitors.
Features and Iterations
Easy booking flow
Complete the process within a few steps
Users are able to extend their booked sessions.
Address the trade-off between fairness and some frequent players wanting to play for a longer period of time
Community
request matches with players, view tournaments and events
Kiosk Features
Easy booking flow
Complete the process within a few steps
Hungry?Explore nearby eateries and activities
Supports and recommends local restaurants and activities nearby Venice Beach
What we have learned
Project Goal
After we gathered all the abundant information, We have started to set of the goals of research to figure out and understand more better about the specific targets that we have narrowed it down.
Market Research Secondary Source
Competitive Analysis
Insights Synthesis Primary Research with the Stakeholders
Key Insight 1
Players have to wait for courts during peak hours.
“It’s especially busy on the weekends and we usually have to queue up to get a game.” - P1
Key Insight 2
People play paddle tennis to exercise and improve health.
“I’ve been playing tennis for over 70 years and now I’m retired. Now I play paddle tennis for health.” - P4
Key Insight 3
Players enjoy engaging with the paddle tennis community.
“I play with everyone, they’re all mostly good people with good vibes.” - P6
Venice Beach Park and Recreation
18 user interviews with paddle tennis players
Context
Increase in visitations, especially on weekends
Most players have wasted time
How may we prevent wasting player’s times at the courts and create a better sense of community through a social booking platform
Mission Statement
LA City Tourism Department
The paddle tennis experience is an equitable, inclusive, and time-efficient lifestyle for players to be able to access more public courts and foster the growth of the sport through a human-centered ecosystem.
Vision Statement
Persona
Who is going to use this service
Storyboard
Experience Map
Visualized the process that how the Paddle tennis visitor goes through in order to accomplish the goal based on their thoughts and action.
Current Queuing System
Task Completion Rate
Design System
Next Steps
Talk to more paddle tennis players (non frequent and frequent)
Experiment playing on different / specific courts
Understand inside rules and score keeping methods
Understand how long is too long of a wait for players to get a court
Conduct further research to find out what an appropriate time limit should be through concierge testing